studying the media ecosystem
Total advertising spending in the United States is projected to increase 5.1 percent in 2005. Growth in the Internet sector expected to be 11.2 percent, according to a forecast from TNS Media Intelligence Service, relayed by the Center for Media Research. The projection expects ad spending to total $278.5 billion in the [...]
The other day I stumbled on Andilinks, a hobby page crammed with links chosen around topics of interest to linkmaker Andrea Silver. I put this notion of specialized links together with a comment by blog-entrepreneur Jason Calacanis — “blog + database + research reports = big business, blog plus nothing = a hobby.”Specialized links plus [...]
Guardian Newsblogger Jane Perrone alerts us that A-list bloggers Jason Kottke and Chris Locke are turning their writing passions into full-time and/or paid gigs. Though the circumstances are dissimilar, these hobby-to-job shifts demonstrate the power of voice in an era of ubiquitous publishing — and suggest that prominent bloggers may be the columnists of new [...]
The Institute for Interactive Journalism is soliciting applications for grants to “seed innovative community news ventures in the United States.” The grant program is called New Voices. Applications are due March 17. Applicants must be from or for non-profit groups. “Over the next two years, New Voices will help fund the start-up of 20 [...]
Television is coming to the Web, in streaming gobs from big producers, in smaller bubbles from grassroots creators, and we’ll sort it all out — including how small producers get paid — eventually. That was my takeaway from a Cybersalon in Berkeley last night that I attended with my eldest son, Julius.
Panelist Bradley Horowitz, director [...]
More than 11 percent of American adults now have iPODs or MP3 devices. A new studio has opened to produce podcasts. And at least one network has already deployed to insert advertisements in these audio files. Does this sound like a market being born? What’s podcasting? According to Podcasting News it “is delivering audio [...]
After spam, pop-ups and spyware may be the most hated Web advertising tools. Today I will suggest that we’ll never be able to cram enough advertising through viewers’ eyeballs while they’re online and that we ought to look at mixed-media advertising packages as a way to underwrite new media publishing costs. Antipathy to pop-ups [...]
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