studying the media ecosystem
So it’s official — IAC/ InterActiveCorp. will buy AskJeeves to acquire 42 million monthly users in the continuing competition for search-based advertising. Yahoo also acquired the photo-sharing site Flickr (to match Google’s Picassa picture management software) as the Internet consolidation accelerates.
After I mentioned a report last week lamenting the dominance of [...]
Yahoo 360 exemplifies the genius of the big websites in building audiences and expanding traffic to continue dominating the Internet. The stories written about 360 last week billed it as an experiment in social networking. But I think it’s more useful to consider it an attempt to push the frontiers of personalization.
According to the Associated [...]
A new report entitled State of News Media: Online by the Project for Excellence in Journalism points out that the new media, just like the old, are already concentrated when it comes to owning audience attention and the advertising dollars that follow the eyeballs. I was pointed to the report by a recent edition of [...]
Competition is heating up in the contextual search arena, with Microsoft joining Google and Yahoo among the big brands offering the service, Rafat Ali’s Paid Content alerts us. Meanwhile a recent ClickZ article finds that smaller challengers offer advantages in comparison to Google & Yahoo-style context.
Microsoft announced its plans at a March 16 “advertising summit” [...]
An unexpected emergency has taken me out of town for a few days and disrupted my schedule for postings. I snuck onto a guest machine this morning to make my regrets. I may be able to post intermittantly, but for the next week or so I will be off my regular routine.
P.S.
InfoWorld says Burst [...]
At a cybersalon in Berkeley last night, a couple of dozen people discussed how programmers and writers can expect to get paid in an age where information can increasingly be had for free. Familiar themes were raised including micropayments, and don’t quit the day-job. The conversants included people who remembered the tough-to-categorize Ted Nelson and [...]
Keyword searches are the hot commodity in Internet advertising. Advertisers bid to be placed next to the words they consider linked to their product. Contextual advertising has come up to supplement and rival keyword placement. As defined by Webopedia, “if the user is viewing a site about sports, and the site uses contextual advertising, the [...]
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