studying the media ecosystem
Let me cap off a rough week with some passing thoughts on some items stacked up in my “to blog” file, beginning with a scholarly tidbit from London arguing that email distraction shaves 10 points off a person’s IQ, more than twice the damage inflicted by smoking cannabis. Thanks to MediaDailyNews for pointing me [...]
Today I want to add a few thoughts about drawing traffic to small Web sites, following up on the notion I advanced yesterday, that many visitors are drawn to sites by search pages that bring them past the home page. In short, people are finding sites they wouldn’t normally visit. Yesterday’s blog talked about the [...]
A majority of visitors come to big news sites by clicking on links that bring them directly to some story, bypassing the home page — and any advertising attached thereto. An excellent article by Editor & Publisher columnist Steve Outing documents the trend and suggests designs that can redirect visitors to other pages on-site. I [...]
Google’s plan to offer advertising based on impressions, in addition to clicks, gives a potential boost to small publishers that have developed a strong editorial focus. It gives them access to the same sort of advertising support currently enjoyed by newspapers and other media that get paid to deliver audiences — not keywords. [...]
Over the weekend I corrected an earlier post that had confused two people with the same name. A good corrections policy helps small publishers by giving them some protection against lawsuits while bolstering their credibility. We can handle our own sites easily enough. But is there a technical way to notify readers and thereby actively [...]
Memo to self: for a glimpse at the likely future Web publishing, learn more about is and has been happening with Web comics. I’ve been collecting odds and ends on this topic, including this lovely entry from Paid Content that bounced off a BoingBoing post about the French Web site and community, Gnomz, that [...]
I recently came across the fascinating notion of a “personal daily magazine.” Let me explain what is meant by the term and then stand it on its head, aiming it toward external audiences — to give small Web publishers an advertising vehicle to supplement the cash they earn from clicks.
First, credit where it is due. [...]
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