studying the media ecosystem
I recently came across the fascinating notion of a “personal daily magazine.” Let me explain what is meant by the term and then stand it on its head, aiming it toward external audiences — to give small Web publishers an advertising vehicle to supplement the cash they earn from clicks.
First, credit where it is due. [...]
Are micropayment systems gaining ground? A recent article on Internet Week.com suggests just that with the title “Big Bucks in Micropayments.” While acknowledging that itty-bitty transaction mania faded once, (and its resurgence is doubted by some) the article points to signs that this time it may be for real — not so much as a [...]
Content seems to be moving away from the paid-subscription-plus-advertising model to an advertising-only mode, as was recently suggested by media magnate Rupert Murdoch. After Murdoch’s speech, Paid Content editor Staci Kramer reflected on the dynamic between news aggregators (also called portals) that assemble stories by crawling the Web sites of news gathering organization (incumbent media [...]
Today I’m catching up on the nail-biting at the American Society of Newspaper Editors convention last week as News Corporation’s Rupert Murdoch delivered an insightful speech warning that Internet publishing was poised to eat newspaper’s advertising lunch. Murdoch referenced a prediction by Microsoft Chairman Bill Gates that “the Internet would attract $30 billion [...]
Today I will focus on the political challenges of governing a producer cooperative. This follows my earlier posts, which suggested that content creators, being commodity producers, should imitate farmers and form producer coops. In a follow up to that post, I noted that these producer coops can be large and successful. Now I want to [...]
Yesterday I suggested that content is a commodity, and that small content producers might therefore be wise to follow the example of farmers and band together in producer cooperatives to increase their market clout. Today I’ll show that farm coops can become powerful market players. I will also add a hint that suggests this model [...]
I’ve been thinking lately of the similarity between food and content. Both are commodities. What is more fungible than a wheat or orange? True, the occasional InstaPundit or Gawker may create a branded identity. But the Skirkys of cyberspace are largely correct when they observe that, under the present system, content must be free and [...]
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