studying the media ecosystem
This blog ought to be subtitled “my brother was right,” because it is inspired by a September visit to his New Jersey home, during which he showed off his new home theater and predicted that motion pictures would soon be released via pay-per-view. So I tipped my hat when I read the article in my [...]
Today I will try to explain, visually, how Internet sites currently make money on content. I will then contrast that metaphor with a profitable mini media ecosystem. It boils down to the difference between the whales and the bees.
By the way, my word production unit is off (vocabulary has a union contract that specifies this [...]
Yesterday I stuck up for amateurs in response to a post by Nicholas Carr that looked down on the Web 2.0 hype around user-generated content. Today I point to a frank critique by Editor & Publisher columnist Steve Outing who finds many citizen journalism sites populated by writing “that only a mother could love” — [...]
Please don’t read this at work! I’d feel terrible to cut into your workday after seeing the AdAge article that says 35 million U.S. workers will spend an average of 3.5 hours per workweek reading blogs. That purportedly equates to 551,000 years of wasted effort. I’d point you to AdAge to learn more but be [...]
Can citizen journalism save newspapers? That’s what I’ve been wondering lately. What I see is a circulatory system in which the newspaper is the heart, its staff-written content comprise the major blood vessels, and citizen journalists serve as the capillaries that reach down into niches where the big vessels just can’t penetrate.
That papers need saving, [...]
Yesterday I wrote about recent studies which suggest that we expose ourselves to media anywhere from a third to two-thirds of each day — and that people so underestimate exposure that observers had to track subjects to get accurate data. Today I will think out loud about the impacts or affects of this exposure, [...]
New studies by researchers at Ball State University show that media consumption has become so pervasive that people are often unaware how much time they spend absorbing prepackaged thought — often using two or more media simultaneously. While the studies have a practical use in helping publishers and advertisers understand audience habits, I want to [...]
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