studying the media ecosystem
(I am on vacation this week, and rather than interrupt my family time or break my habit of weekday postings, I’ve elected to rerun some prior posts that exemplify my “mini media” thinking.)
I’ve been thinking lately of the similarity between food and content. Both are commodities. What is more fungible than a wheat or [...]
Local advertising remains a tough sell for online publishers, at least if you’re not a mass media offshoot. It’s not that money isn’t flowing. A recent MediaPost article notes that “media executives allocated a greater share of their clients’ online dollars to local media in the third quarter” (18 percent versus 13 percent in the [...]
Ever heard the rhyme, water, water, everywhere but not a drop to drink? That’s the upshot of a Wall Street Journal piece that reports a “shortage” of ad space at top web sites. “Absolutely absurd,” retorted Jeff (BuzzMachine) Jarvis — who is the same time correct and yet naive. Big ad buyers are in a [...]
In the late 1980s my wife and I started an alternative paper. We had been running a typesetting shop so we had the production skills in hand, and we both had news backgrounds that made it a cinch to find contributors, edit their copy and fill the product with credible material. Our weakness was sales, [...]
A picture may indeed be worth a thousand words. Or so it seems after reading an article by Poynter Online columnist Steve Outing writing on whether citizen journalists should be paid or otherwise compensated for submitting content to news sites.
I have written on this topic as well, and frankly not much appears to have changed [...]
Today I begin a new project within my mini media focus — pulling together a list of tools and training for self-publishers. I’m sure some resources already exist (please point me to those you know!) but there is virtue in pulling any such lists together, and then looking for ways to improve or embellish on [...]
This morning I return to an occasional past time, of riffing off another well-written column by the Hollywood Reporter’s Diane Mermigas, who says content creators had better hustle to deliver info and amusements to the rapidly expanding universe of wireless devices. But today I must differ with She Who Is My Window into the Studio, [...]
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