studying the media ecosystem
Odd the things that linger in the brain. I recall one lecture from more than a quarter century ago in which a UC Berkeley professor introduced our class to one of the seminal works of the German sociologist Max Weber. It was a paper that Weber delivered in 1918. It was titled Politics as [...]
Here’s where my age betrays me because I find it tough to believe a recent report that says 30 percent of Internet users log on every day just for fun. My behavior is more in line with the 52 percent who use the ‘Net mostly for email, or the 38 percent who search or the [...]
A consumer culture with an advertising-supported media may be the perfect formula for a branded life. Consider this bit in which the Paid Content newsletter describes Coke’s Stageside.tv website as a “marketing ploy (that) promises (free) sharable (music) downloads of live performances, behind-the scenes and interviews.”
“It’s is all part of a new marketing campaign [...]
Google is beta-testing a feature that would allow local advertisers to insert messages into its Maps service MediaPost reports. The publication quotes Kelsey Group analyst Greg Sterling as saying these inserts could be more than a simple icon.
“The possibilities are great,” he said. “You could plug e-commerce into this, you could plug video into [...]
“Clip culture” is the term used to describe the growing popularity of short, home-made video uploads that are being shared on sites like MSN Video and Youtube, according to a column in the Toronto Star.
The writer, Canadian Internet law expert Michael Geist, says the clips fall into three categories: original, home-made content; video montages of [...]
UC Berkeley’s Graduate School of Journalism is presenting a New Media lecture series next week. The talks will be webcast and stored for those who aren’t local or can’t listen in real time. Check the schedule at your leisure but here are two evening sessions that I hope to attend.
Jan Schaffer, director of the Institute [...]
Let’s imagine that citizen journalism could become a powerful, new force in the body politic. We’ve already seen its potential in the sites that sprang up around the tsunami and the Gulf hurricanes. But providing fodder for a huge story that already has the world’s attention is one thing. To really change things citizen journalists [...]
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