studying the media ecosystem
The Economist has published an excellent series on new media titled “Among the Audience.” It’s overarching point is that two-way, broadband access creates the conditions that enable feedback and self-expression — the defining characteristics of the era. Here is a summary of the series.
“I’s the links, stupid,” defines blogging as “the unedited voice of [...]
Newspapers are under pressure but they won’t collapse so long as they maintain the journalistic ideals of fairness, accuracy, independence and integrity says Rick Rodriquez in a speech to the American Society of Newspaper Editors, excerpts of which were published as a Poynter Institute commentary.
Rodriguez is executive editor of the Sacramento Bee, flagship [...]
The blogosphere is doubling every six months and is now 60 times bigger than it was three years ago according to the latest report by David Sifry of the blog-tracking service Technorati. Sifry said 1.2 million blogs are updated each day, and about 55 percent of those who start blogs are still posting three months [...]
What if publishers could break content into byte-sized packages and sell it in an iTunes fashion? That seems to be the business model of Mochila the New York firm that calls itself “the first global online marketplace for print, audio, video, and photo content.” The company’s web site offers this brief description of the [...]
I recently came across a book that seems ideal for teaching practical, persuasive writing to adults. It is called Writing in a Changing World. Authors Hans Guth and Gabriele Rico have aimed the book at a modern adult student who is writing for professional or other business tasks. English may be their second language, [...]
The market research firm Borrell Associates says local online advertising revenues rose 78 percent in 2005 to $4.8 billion. Newspaper websites accounted for about $2 billion of that (up from $1.19 billion in 2004) and online revenues now make up an average of about 4 percent of total revenues at the 10 largest newspaper websites. [...]
Two bits of research should have been included in yesterday’s posting on localizing online media: that newspaper web sites may already the big fish in their local ponds, and the notion that online local, directory and classified advertisements may offer a greater return on investment than competing options.
Both research bits are somewhat self-serving so, [...]
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