studying the media ecosystem
The Internet is an eclectic medium. Inputs can be drawn from far and wide to form something new. For instance you can gather free sound recordings from around the world. Why? That’s for our creative selves to explore, but Create Digital Music, which assembled these sound bytes, says they could be used being “to help [...]
Media are generally better trusted than governments, and television is the most trusted of all media according to a global poll commissioned by the BBC, Reuters and The Media Center. The survey, which questioned about 10,000 adults in 10 countries reported that Fox and CNN were most frequently mentioned as trustworthy in the United States. [...]
Former Poynter commentator Steve Outing has gotten financial backing to launch YourMTB.com, a community site for mountain bikers. Paid Content says Outing’s Enthusiast Group plans similar climbing and running sites that will feature a combination of professional and user-generated articles, photos and features. I generally found Outing’s Poynter commentaries most insightful, such as the five [...]
What’s in a name? Perhaps an unexploited advertising opportunity. Web entrepreneurs have taken to registering domain names and putting advertising on otherwise naked sites to collect pay-per-click revenues from people who type in a name without being directed to the destination by a search engine. MediaPost calls this domain parking and describes it as a [...]
New media communities are fertile terrain for word of mord of mouth advertising. They are self-selecting niches organized around concepts, geographies, demographics, personalities, and etcetera. A recent study from Lucid Marketing, a specialist in mother-centric communications offers some insights into word of mouth patterns presumably with an emphasis on the female demographic. The Center for [...]
IIf blogging is about voice and reading is a function of taste and trust, then every writer is responsible for his or her own ethical stance. That’s how I would recast this provocative remark by Dana Blankenhorn in a post titled, We”re All Publishers Now :
“Journalism schools need to become business schools. If writers are [...]
At a dinner with tech industry friends in San Francisco last night the talk turned to the continuing enfeeblement of mass media through criticism of its supposed “liberal” bias coupled with the leakage of ad revenue to new media. I lamented on a familiar theme: as new media, which are entirely ad-supported, grow at the [...]
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