Men may think they rule the world but advertisers assume that when it comes to household spending women write the checks. With that in mind two recent surveys that focus on women’s media-consumption habits suggest that the married-with-children moms have less time to read the morning paper but flip magazine pages for relaxation in the afternoon.
addthis_url = ‘http%3A%2F%2Fminimediaguy.org%2F2007%2F01%2F02%2Fwhat-moms-want%2F’;
addthis_title = ‘What+mom%26%238217%3Bs+want’;
[...]