
A disturbing report from the Washington Post suggests the citizen journalism startup Backfence.com is “struggling to reinvent its business model to stay float.”
Backfence was launched in May 2005 in the Washington, D.C. suburbs of McLean and Reston with $3 million in venture funding from SAS Investors, Omidyar Network, and others. It was one of the prominent, early “hyperlocal” sites — designed to use community chatter, or user-generated content, to populate its online pages.
But a January 15 Post article says a several executives have left the startup after feuding with the investors. In temporary command is Mark Potts. He is the former Washington Post online guru who had been part of the Backfence founding team. Potts had left the company in October but is not now back. He told the Post that BackFence would be adding social networking and mapping features soon. SAS investor’s Josh Grotstein told the paper, “We remain very upbeat on the whole face of citizen journalism.” But angel investor Frank Bonsal described the company as “destroyed” by infighting. Says Bonsal:At this point I don’t look for any return or prospect of recovery.”
If Backfence, the hyperlocal startup with money, is having hard times, what does that say about the local startups without money?
Maybe the takeaway is: being underfunded has to be considered a blessing. Of course it’s never easy to have to struggle to pay bills, and the local sites, like Fresno Famous, that have sold out already (in this case to the McClatchy Newspaper empire), are probably not much more or less successful than was Backfence. But because there were no big investors, there was nobody to make big demands in an arena where folks are basically still groping for the business models.
Consider the lessons of an Online Journalism Review article in which former reporter, editor and now screen writer Tom Grubisich. The piece, published in November, is a tough but probably fair report card. It says in part:
“The best sites – WestportNow and iBrattleboro – have got better over the past year and are closing in on profitability, but only because the key players don’t take salaries. It’s not clear how scalable either operation is. Neither has the capital yet to expand or even hire advertising staff.”
Read the whole piece if you play in this sand box.
But what all this is telling us is that these ventures will not generate stable cash flows. Period. These are not stupid people who have tried and so far failed — unless we define success to mean that you keep the whole mess floating along until some mass media outlet, operating out of fear rather than financial sense, buys you out and then probably proceeds to kill whatever it is that you were starting to grow.
The other day, in a completely different context, I was talking to a venture capitalist who said something apropos. It’s not good for a startup to have money too early. Once a startup gets money it spends it. The company starts executing on a plan — but in the early days of a market, who knows what the plan is, and whether there is one plan or many plans to profitability.
So if you’re bootstrapping a hyperlocal site (a placeblog as Lisa Williams says) consider it a plus. Necessity is forcing you to be inventive. (Pop quiz: who wouldn’t rather take the money and bet that they would be just as creative if they were able to draw a paycheck?)
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Noted in passing: Say goodbye to the Independent Press Association, which used to distribute independent magazines but has had to shut its doors. I don’t know how long the website will live so maybe you should mine it for links and resources like its recommened printers’ list and its list of 10 ways for magazine publishers to survive hard times.
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The me-too meter? Want to know what stories are dominating the news? Each Tuesday, the Project for Excellence in Journalism will distill the prior week’s headlines from 48 news outlets into an index that will tell us what dominated the front pages. The composition of the index includes a smattering of large, mid-sized and small newspapers, a handful of leading web sites and some broadcast outlets. I filled out a form to ask for e-mail notification each week.
2 users commented in " When even the successes can’t succeed "
Follow-up comment rss or Leave a TrackbackHear me….See me… I’m here waving my arms like a Katrina victim on o roof top!! Hyper-local can work, is working!!! If your revenue models are on target with what others consider valuable….then the value is automatic, to many people are trying to sell the idea that some of these local sites are valuable just because of the local user generated content…and usually the content is derived from a handful of locals that are town ego-maniacs that take the open forum to advance their opinions…when in the real world, people discount these reviews…Let’s redefine Hyper-local to be accurate local information generated by the business owners - as they are the focus of advertising dollars and the only ones that should be able to convey the truth about their business….bottom line if a business is poorly run the locals stop using it….but Hyper-local is to wide a vertical…DiscoverOurTown is Hyper-local with user generated content from the only person that matters…the business owners!! The local news – the local gossip should be one tab among many on a site…not the whole site…I’m waiting for JudysBook to announce the same problem soon…even though it has taken a very large step into the advertising model with banners, towers and more with national advertisers!…Just what the consumer wants in a local site…Right???
Hi Tom:
I liked what Susan Mernit had to say about hyper-local sites, which is something I found out from just talking to people and looking at print counterparts: hyper-local sites do best when they’er managed and thought of as small businesses…..
Which then means most need to diversify–find more than one revenue stream besides advertising.
Futher, what I’m gathering from talking to *more* people (and I live in a small New England town) is that people just aren’t all that comfortable openly posting information on the ‘net. There’s a feeling that it’s “too public” and that it’s better if the info is confined to an email list or to a paper publication. It’s a similar reason to why people still like message boards: they’re less “public” than a blog, but one can still be informed and social.
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