My wife woke up first this morning and under our family protocols that allowed her to crank up the volume on the KPPA morning news. Often times I find it a distraction and I look for a quiet room in which to blog but this morning I heard a bit about a planned hike in the postal rates that for small magazines delivered by mail.
That is an important issue for independent and grassroots media. In checking around on this issue I found a recent Boston Globe editorial titled “Don’t Stamp Out Brainy Mags“that said:
“Smaller magazines across the country, such as The Nation, the American Spectator, Ms., and The New Republic could end up getting a bad case of what postal officials call “rate shock.” The cause is the United States Postal Service’s dubious plan to raise the price of mailing periodicals on July 15 . . . The new rate increase is based on a plan devised by
Time Warner , the mammoth publisher of more than 100 magazines . . . But smaller magazines say that this plan would force them to pay a higher percentage increase than large magazines.”
I’ll look into this again and find avenues to protest and ultimately reverse the decision because I think magazine and web publications will work hand in glove for the foreseeable future, as I have blogged in the past. And that makes the rate hike a new media business issue
Frightened by users? An annual survey of 110 media and entertainment exectives by by the consulting firm Accenture found that six out of 10 respondents believe that user-generated content — amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs — one of their top three challenges.
The Accenture press release did not identify the other two problems. Most respondents told the consulting firm that they would figure out how to make money on grassroots content. Here is an excerpt:
“Two-thirds (68 percent) of the respondents said they believe that within three years their businesses will be making money on user-generated content. Sixty-two percent said they believe their companies will make money through advertising and sponsorships of social media. Other sources of profits cited were subscriptions (21 percent) and pay-per-play offerings (18 percent). However, a quarter (24 percent) of respondents said they do not yet know how their businesses will profit from user-generated content.”
Accenture surveyed 110 senior executives at advertising, film, music, publishing, radio, Internet, videogame and television companies in
To own breaking news: A Poynter commentary talks about Projo.com, the continuous news desk of the
“Decades ago, the newspaper business abdicated the franchise for breaking news to broadcast media . . . we are poised to take back the leadership position for breaking news.”
The goal, reiterated editor Joel Rawson in staff memo, is “to be the source for breaking news in
Tom,
Free Press does have a way to act against the postal rate hikes for small and independent magazines. This is from our Web page, “Stamp Out the Rate Hikes:”
“In an unprecedented move, the agency that oversees postal rates in the United States has quietly attempted to unravel much of what the founders accomplished. Earlier this year, the Postal Regulatory Commission (PRC) rejected a postal rate increase plan offered by the U.S. Postal Service. Instead they opted to implement a complicated plan submitted by media giant Time Warner. (Click here to read the decision and click here for a timeline)
Under the original plan, all publishers would have a mostly equal increase (approx. 12 percent) in the cost for mailing their publications. The Time Warner plan overturned this level playing field to favor large, ad-heavy magazines like People at the expense of smaller publications like In These Times and The American Spectator. It penalizes thousands of small- to medium-sized outlets with disproportionately higher rates while locking in privileges for bigger companies.”
You can go to this link for more info and to act.
http://action.freepress.net/freepress/postal_explanation.html
Thanks for blogging about this. It’s an extremely important issue that will have a negative impact for all small media, and publishers and groups across the political spectrum are coming together on this one. Yet — as with so many other important issues affecting media today — it is getting very little press.