Guy Kawasaki, one of high-tech industry earliest and most gifted hypesters, recently wrote a blog post spelling out how he launched a web site called Truemors for a little over $12,000. I think it competes with Michael Arrington’s rumor-mongering Tech Crunch.
 
But I don’t care about the rumors. It’s how Kawasaki did it. And, yes, [...]

continue reading.....