http://minimediaguy.org/2007/06/10/grassroots-media-gasping-for-air/ studying the media ecosystem Sun, 24 Jan 2010 06:39:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://minimediaguy.org/2007/06/10/grassroots-media-gasping-for-air/comment-page-1/#comment-25408 Rick Waghorn Mon, 11 Jun 2007 13:46:36 +0000 http://minimediaguy.org/2007/06/10/grassroots-media-gasping-for-air/#comment-25408 The trick - and I haven't proved it wholly works yet - is to take to the streets, or rather local industrial estates, and ideally armed with an ex-newspaper ad salesperson go and drag all the little local firms online via banner advertising; it's a hard sell and a slog. But every plumber, skip hire business and small town solicitor will have built their own website of late - they just don't know what to do with it next. Persuade them that the best place to market it is on a busy local news/sports site and not by throwing more and more money someone else's way simply to keep their ranking intact... long way to go, but me and my ad pal did £40,000 in Year One to be split between the two of us... The trick – and I haven’t proved it wholly works yet – is to take to the streets, or rather local industrial estates, and ideally armed with an ex-newspaper ad salesperson go and drag all the little local firms online via banner advertising; it’s a hard sell and a slog. But every plumber, skip hire business and small town solicitor will have built their own website of late – they just don’t know what to do with it next. Persuade them that the best place to market it is on a busy local news/sports site and not by throwing more and more money someone else’s way simply to keep their ranking intact… long way to go, but me and my ad pal did £40,000 in Year One to be split between the two of us…

]]> http://minimediaguy.org/2007/06/10/grassroots-media-gasping-for-air/comment-page-1/#comment-25392 Martin Stabe » links for 2007-06-11 Mon, 11 Jun 2007 12:21:37 +0000 http://minimediaguy.org/2007/06/10/grassroots-media-gasping-for-air/#comment-25392 [...] MiniMediaGuy: Grassroots media gasping for air “[To] the students whose heard Dan [Gillmor] say “there’s never been a better time” to be a journalistic entrepreneur, let me add one suggestion: take a deep breath, and hold it for as long as you can.” (tags: advertising Journalism entrepreneurs citizenjournalism) [...] [...] MiniMediaGuy: Grassroots media gasping for air “[To] the students whose heard Dan [Gillmor] say “there’s never been a better time” to be a journalistic entrepreneur, let me add one suggestion: take a deep breath, and hold it for as long as you can.” (tags: advertising Journalism entrepreneurs citizenjournalism) [...]

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