These days, people interact with the internet as if it were an intranet, where the “organization” isn’t behind closed doors but is out in the open for people to gravitate towards as they follow their interests. They might narrow or broaden those interests depending on what links they follow.

It’s a clumsy word and not the right one, but “interestnet” is close to the concept I’m getting at. In that context, the local little league game database with its email function is an interestnet that is very finely tuned to a particular geographical group with particular interests.

I think newspapers/journalism really need to find a concept word to use as their own that becomes part of everyday language, because the words “community” “audience” “market” are too reminiscent of a culture that has died.