studying the media ecosystem
Is the hiring sign lit at communications firms? Today I take a second look at a report from the market research firm Veronis Suhler Stevenson (VSS) that focuses on the growth expected within the industry’s four main segments: advertising, marketing, consumer (media) and institutional (media).
A couple of weeks ago I blogged about the same report but from a macroeconomic view that lamented its prediction that ”Communications will be the [...]
How the world has changed since street urchins like these had to buy “papes” from the stingy newsbarons Joseph Pulitzer and William Randolph Hearst, who provoke a strike by “Newsies” as dramatized in a Disney musical of the same name. I watched it last night as part of a Labor Day homeschooling assignment dreamed up by my wife. It was a [...]
When the 130-page training guide titled, “Journalism 2.0,” was released a while back, I printed out a hard copy, but it was only this week that I had a chance to skim the document and figure out that it was written for and would be most useful for new media novices, with a great deal of value [...]
In an article in Columbia Journalism Review, titled “Prime and Subprime,” freelance writer Dean Starkman asks: where was the financial press when the subprime mortgage scandal was brewing?
Answer, it was in exactly the same place where it stood before the dot.com collapse. In the late 1990s I worked as a business reporter for a major metro just a hop, skip and a jump [...]
Joe Mandese is editor-in-chief of MediaPost, a New York-based trade news outfit that covers the online content industry. The big argument in that field is how to measure the hits, unique visitors, click-through rates, time-spent per site — are you getting the idea that the dispute involves advertisers and publishers who are changing the formulas for who gets what share of the [...]
I am pleased with a story that I wrote, in the course of my day job, for the Sunday paper. I am even more pleased with the accompanying vodcast. Now I am taking the unusual and shameless step of calling on contacts for feedback and/or viral distribution as you deem fit.
The story makes the point that the war in Iraq and future [...]
The Online Publisher’s Association has published new data to support the argument that content producers aren’t earning advertising revenues that reflect how much time the audience spends perusing published materials. On August 13 OPA released a four-year analysis, performed by the Nielsen/Net Ratings audience measurement firm, of time spent on four broad functions: commerce, communications, content and search. According to OPA’s press release users have changed [...]
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