Here’s another item in my skepticism series: More than six out of 10 consumers in the U.S. and Canada think “green” product claims are mostly hype. The survey was done by Ipsos North America, a division of the French market research firm Ipsos. The reports are separated into two brief writeups with some nuances between the American and Canadian sentiments, mainly to [...]

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Sometimes I reach first for the Sunday circulars and peruse the household hardware, electronics and/or sporting equipment that I covet more often than I buy. Usually, however, I glance over ads without so much as a notice. What makes the difference in my interest, and how do my advertising tolerances differ from, say, those of my teenagers?
A  Business Week article imagintively titled, [...]

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