In the latest suggestion of an advertising slowdown, MediaPost reports that the eyeball-and-bean counters at Nielsen say “that for the first half of 2007, ad spending slipped 0.5% versus the same time period for 2006.”
Nielsen findings (press release) corroborate other ad-tracking sources in suggesting that ad spending has softened after a strong run.
In his summary MediaPost reporter Wayne Friedman notes that [...]