studying the media ecosystem
In the latest suggestion of an advertising slowdown, MediaPost reports that the eyeball-and-bean counters at Nielsen say “that for the first half of 2007, ad spending slipped 0.5% versus the same time period for 2006.”
Nielsen findings (press release) corroborate other ad-tracking sources in suggesting that ad spending has softened after a strong run.
In his summary MediaPost reporter Wayne Friedman notes that [...]
”To peel back newspapers to their essential core , , , creating marketplaces”
Bob Cauthorn is a guy with a history in newspapering, opinionated and abrasive (here’s a taste) – and I say this having worked with Bob and indeed having sparred with Bob, only to come away impressed by his passion, intelligence and committment to what was once called interactive journalism but is now social [...]
Busy, busy but always interested in the mother’s milk of media
I plan to track advertising flows more carefully in the weeks ahead as I get the sense that dollar flows may slacken after years of robust growth. I think all the big trends continue – the shift from old to new and from mass to online – although against a backdrop [...]
If the nation’s newspaper of record can’t enforce charges, who can?
The New York Times has ended its two-year experiment in attempting to charge for some web content, explaining in an article that the $10 million it earned in annual subscrition revenues paled alongside the potetential for advertising. The article said:
“In addition to opening the entire site to all readers, The Times [...]
You mean all those claims may not be true?
NielsenBuzzMetrics (which seems to be in the process of simplifying its own identity) reports that its “Brand Association Map – which plots how consumers naturally think and talk about brands across billions of unaided conversations online – (finds that) attributes like “false”, “deceptive” and “misleading” are highly [...]
Philip Merrill School of Journalism at University of Maryland
The University of Maryland’s J-Lab sent out its latest project update including a reminder about the Knight Citizen News Network, a great and evolving online catalog of tips, tricks and tools for creating and managing local news sites.
Included was a calculator that allows anyone to assess “the likelihood that a 9th grader will complete high school on time.” The [...]
As the mortgage crisis clouds the financial outlook, a report from TNS Market Intelligence says “advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus the same period in 2006.” In a press release chief executive Steven Fredericks said:
“For the first time since 2001, media advertising expenditures have declined for two [...]
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