studying the media ecosystem
The shift to online advertising will turn traditional advertising agencies upside down says AOL advertising exec Dave Morgan. He tells AdWeek.com: ”They’ve got overpaid television folks and underpaid online folks.”
In an article titled, Will Digital Cause Agency Shrinkage? Morgan says short term worries about recession should be partially offset by the unusual confluence of the Beijing Olympics and the U.S. Presidential election.
But the article paints a [...]
The bullet points in the telephone survey by the marketing firm Brodeur were impressive but the fine print undermined their authority. A press release about the survey said:
Journalists are increasingly active participants in the blogosphere: One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page.
About half of [...]
Online Journalism Review continues its occasional but helpful series on how to test web sites during redesign with an article describing about how the The Decatur (Ala.) Daily (weekday print circ 20,500) found cheap and cheerful ways to get feedback. The paper got a graduate student at the University of Alabama journalism school to ramrod the project. Under the guidance of faculty advisor Wilson Lowery, that student, Steve [...]
In strolling through the Web this morning I found a posting by freelance science writer David Cohn talking about science journalism and followed it back to his blog where he talked about another one of my faves, media literacy.
It might not be apparent from reading my published output but I am a science writer by training and approach: how does it work, what are [...]
Even as the r-word gets bandied about the chief marketing officers who spend money to promote global brands say “spend levels . . . (will) . . . be mostly holding steady or trending upward in 2008.”
So says the CMO Council in a press release summarizing the results of main-in surveys from about 800 of the group’s roughly 3,000 members. I consider the [...]
I’m on a committee with a few journalists and public relations folks rethinking how to teach the various disciplines within communications. We are not alone. A lengthy article from InsideHigherEd.com describes a panel discussion on how the elite journalism schools are rethinking their missions – up to a point, as the article notes:
“One question that panelists didn’t consider in any depth was whether [...]
eMarketer predicts YouTube will decide the 2008 election
I’m not much for predictions. I prefer to study the recent past for clues about the direction in which things may be headed. But as a mainstream media employee it is neither my job nor my professional instinct to predict. This is because I am always positive when I am wrong, at least [...]
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