Thanks for including my post. CNN’s i-Report is part of a cool trend that begs the question…are media companies ceding to everyday people the prowess and investment in distribution? It’s cool seeing media turning their “properties” into “communities,” where people can share stories, find and connect with what’s meaningful to them. Many online media sites seem to be going in that direction — even Fast Company did away with the print edition and recently turned their site into an online, networking, information-rich community. Maybe this is because long standing media companies are now competing with technology companies for people’s attention as we’re staying in the know using more services/technologies like RSS, blogs, Facebook. I’m a story lover at heart, so I believe media companies and great writers & producers will keep rising to the top, hitting the heart and meeting people’s need to know. But these days there’s much more room in the middle and lower levels for more people to participate.