Comments on: It’s the interactivity, stupid! http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/ studying the media ecosystem Wed, 07 Jan 2009 21:04:25 +0000 http://wordpress.org/?v=2.6.5 By: » Take me to your leader MiniMediaGuy: studying the media ecosystem http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-95916 » Take me to your leader MiniMediaGuy: studying the media ecosystem Mon, 27 Oct 2008 15:57:43 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-95916 [...] wrapped up with the unwelcome elements cited above: we can adopt a new approach to journalism that takes advantage of the interactivity of the World Wide Web to do what storytellers haven’t been able do since Gutenberg’s day — [...] [...] wrapped up with the unwelcome elements cited above: we can adopt a new approach to journalism that takes advantage of the interactivity of the World Wide Web to do what storytellers haven’t been able do since Gutenberg’s day — [...]

]]> By: » Are you crowdsourcing? Tell OJR MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-77340 » Are you crowdsourcing? Tell OJR MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media Sat, 19 Apr 2008 17:09:59 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-77340 [...] a New Agey concept but one that news media and other traditional communicators must embrace because interactivity is the message of the Internet — it’s feedback that makes today and the future different from everything since [...] [...] a New Agey concept but one that news media and other traditional communicators must embrace because interactivity is the message of the Internet — it’s feedback that makes today and the future different from everything since [...]

]]> By: » Thank the Lord for the people I have found MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-76816 » Thank the Lord for the people I have found MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media Mon, 14 Apr 2008 17:56:26 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-76816 [...] help the audience react to the news. The Web is an interactive medium. The audience is not passive. Professionals must get interactive or get left [...] [...] help the audience react to the news. The Web is an interactive medium. The audience is not passive. Professionals must get interactive or get left [...]

]]> By: » Take me to your leader MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-75520 » Take me to your leader MiniMediaGuy: ‘Cause if you ain’t Mass Media, you’re Mini Media Mon, 31 Mar 2008 15:11:46 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-75520 [...] wrapped up with the unwelcome elements cited above: we can adopt a new approach to journalism that takes advantage of the interactivity of the World Wide Web to do what storytellers haven’t been able do since Gutenberg’s [...] [...] wrapped up with the unwelcome elements cited above: we can adopt a new approach to journalism that takes advantage of the interactivity of the World Wide Web to do what storytellers haven’t been able do since Gutenberg’s [...]

]]> By: Tim http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72739 Tim Fri, 07 Mar 2008 07:47:53 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72739 Tom, I think you are missing the point re interactivity. You say <blockquote>Looking at today’s internet you’d never guess interactivity had staged a comeback. Today’s internet has bolted-on some interactive features – viewers can comment on stories or vote in informal polls. These tactics seem reminicent of early television when announcers cupped one hand behind their ear for better acoustics – realizing how silly they looked.</blockquote> The interactivity is that when I don't like your story, I can publish my own commentary, criticism, or alternate story -- on a blog, social network, or even twitter. We are all (mini) publishers now. That is the interactivity. BTW, Kevin Kelley has a new and very good article that I think is must reading for would be MiniMedia publishers - see http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php Tom,
I think you are missing the point re interactivity. You say
Looking at today’s internet you’d never guess interactivity had staged a comeback. Today’s internet has bolted-on some interactive features – viewers can comment on stories or vote in informal polls. These tactics seem reminicent of early television when announcers cupped one hand behind their ear for better acoustics – realizing how silly they looked.

The interactivity is that when I don’t like your story, I can publish my own commentary, criticism, or alternate story — on a blog, social network, or even twitter. We are all (mini) publishers now. That is the interactivity.

BTW, Kevin Kelley has a new and very good article that I think is must reading for would be MiniMedia publishers - see http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

]]> By: Minimediaguy http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72337 Minimediaguy Tue, 04 Mar 2008 07:17:09 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72337 Ted, come to mention it, I'm pretty sure you told me as much in one of our F2F conversations and seeing it here, I guess most ever industry/institution is being hit by the same disruption. I imagine a pyramid on the left, representing the old order, and a network cloud on the right symbolizing the new. And all the pyramids are sort of deflating like so many failed souffles. Messy. Ted, come to mention it, I’m pretty sure you told me as much in one of our F2F conversations and seeing it here, I guess most ever industry/institution is being hit by the same disruption. I imagine a pyramid on the left, representing the old order, and a network cloud on the right symbolizing the new. And all the pyramids are sort of deflating like so many failed souffles. Messy.

]]> By: Ted Shelton http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72246 Ted Shelton Mon, 03 Mar 2008 19:00:45 +0000 http://minimediaguy.org/2008/03/03/its-the-interactivity-stupid/#comment-72246 I totally agree -- but this is a lot bigger than just media. One of the things that I have been thinking about is "pre-industrial" vs. "industrial" vs. "post-industrial" marketing. I think the same thinking can be applied to the media point you are raising. In pre-industrial markets (e.g. for thousands of years as we evolved civilization) our interactions were based on trust, reputation, word of mouth from peers, social networks... then the industrial era came along, mass production, mass media, etc -- mass messaging -- and we became disconnected from the tribal behavior of social interaction around news and markets. Now electronic communication is returning us to our roots -- but with the barriers of space and time removed. I totally agree — but this is a lot bigger than just media. One of the things that I have been thinking about is “pre-industrial” vs. “industrial” vs. “post-industrial” marketing. I think the same thinking can be applied to the media point you are raising. In pre-industrial markets (e.g. for thousands of years as we evolved civilization) our interactions were based on trust, reputation, word of mouth from peers, social networks… then the industrial era came along, mass production, mass media, etc — mass messaging — and we became disconnected from the tribal behavior of social interaction around news and markets. Now electronic communication is returning us to our roots — but with the barriers of space and time removed.

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