studying the media ecosystem
Bleak financial reports from some of the nation’s leading publicly traded newspaper corporations reveal that print advertising is eroding faster than news websites gained online revenues. Job cuts continue.
At the New York Times Company, online revenues grew nearly 26 percent but overall advertising income fell 5.1 percent. (earninngs release)
At Gannett Corp. year-over-year advertising revenues fell [...]
I must be a bit bonkers over product placement. The term describes how broadcasters drop branded items, as if serendipitously, in entertainment media. Of course this is advertising in disguise and I have been an aficionado of this guerrilla marketing tactic ever since I saw the thoroughly silly movie called, “And God Spoke,” in which [...]
FreePress.org reports that the U.S. Senate voted Thursday to overturn a Federal Communications Commission decision that would let media companies own newspapers and television station in the same cities. The FCC decided to lift the so-called cross ownership rules in December to permit further consolidation on the argument that old media needed to get bigger [...]
I continue to be impressed with the signals that favor specialty media over mass or homogeneous media. For instance I only recently noticed the TNS Media Intelligence U.S. advertising summary for 2007. Overall the U.S. advertising market was flat with a 0.2 rounding error increase over the 2006 figures to bring the total spending to $148.99 [...]
While camping by the Santa Barbara coast I played hookey for a while at a wirless hot spot and picked up a copy of the local six-day-a-week paper, the Daily Sound. The Sound is a 2-year-old rival to the self-wounded Santa Barbara News-Press. To summarize that story, Wendy McCaw, owner of the News-Press precipitated a rash of resignations and firings [...]
I have been feeling not so well and less energetic than usual but have not forgotten that I left unfinished last week the essay, “Learning to think like a molecule.” I don’t quite muster the enthusiasm to finish it today but I do want to share a few squibs to get my fingers and brain [...]
Frog, lily, pond. Media, center, community.
Reformers want to create community media to serve neighborhoods or affinity groups who fall through the cracks of mass media. There was much talk of community media at the Journalism that Matters conference I attended last week. The focus was on non-profit or advocacy media. But how are such a [...]
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