studying the media ecosystem
Legal, non-violent, direct action can succeed where Congress has failed
The U.S. Senate seems poised to pass an extension of the Foreign Intelligence Security Act that will retroactively protect telephone companies that made illegal wiretaps for Bush Administration. Senators Russ Feingold and Chris Dodd have filibustered the bill but their principled action has no chance. It’s [...]
Socrates swallowed poison rather than humble pie
Charlotte Yee wants to change the perception that federal employees have a cushy jobs. She used to be an economist for the Bureau of Labor Statistics until a male superior chased her around a file cabinet last year. She filed a complaint with an administrative court where, [...]
The Federal Communications Commission seems poised to tighten the rules regarding products that are scripted into television shows as a guerrilla form of advertising. United Press International reports that advertisers put 26,000 “product placement” messages into the top 10 television shows in 2007. FCC Chairman Kevin Martin started talking about the need to revisit the [...]
With that pithy quote (see headline) former suburban newspaper publisher Tom Noonan encapsulates his message that serious media blogs need a business plan. And his article, “Cracking the local market” offers sensible tips on how to design an editorial product and sell it to advertisers. Noonan writes:
People advertise for but one reason, to sell something. [...]
The workplace as epicenter of consumption
The polling firm BIGResearch says advertising to workers on the job is the smartest way to reach consumers most likely to have money, and then spread buzz. A summary of the findings notes that:
With rising pump prices and busy schedules, consumers are highly likely to consolidate shopping trips, making purchases [...]
Rob Snell wrote the book on starting a Yahoo! store
(Yesterday’s item about the a House subcommittee hearing, “The Impact of Online Advertising on Small Firms,” drew a comment from invited witness Rob Snell, who sent me a link to the prepared testimony he will deliver today about the promise and pitfalls of using search [...]
A subcommittee of the House of Representatives will holding hearings Wednesday on “The Impact of Online Advertising on Small Firms.” Texas Democrat Charlie Gonzalez of San Antonio chairs the Subcommittee on Regulations, Healthcare and Trade that will conduct the hearings on Wednesday, June 25, 2008, at 10:00 a.m. The subcommittee is part [...]
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