studying the media ecosystem
Joe Mandese is editor-in-chief of MediaPost, a New York-based trade news outfit that covers the online content industry. The big argument in that field is how to measure the hits, unique visitors, click-through rates, time-spent per site — are you getting the idea that the dispute involves advertisers and publishers who are changing the formulas for who gets what share of the [...]
Surrender my byline? As a member of the working press I say, “Fat chance!”
But after reading ”Proposed: Death to Bylines“ by former Washington Post editor Craig Stoltz my inner cynic warmed to the idea that only “single-author blogs or opinion pieces” should be identified by name.
Think of it as a truth-in-advertising issue beginning with the definition of the news.
Mass media tend toward consensus. The bulk of the news is a stream of details and developments on [...]
Robert Niles of Online Journalism Review has written another excellent article, this one aimed at corporate media managers ondering how to inject some Internet energy into print or broadcast newsrooms. In a piece titled, “Encourage Entreneurship,” he suggests five initiatives culled from various sources, my favorite being:
“Here’s where you encourage staffers to try something new: Reward ‘em if they deliver. And [...]
Blogging is supposed to be a conversation, right? So perhaps I stumbled, mouth-first, into a topic that concerns all who write regularly for what. . . the glory, the exposure, the mission, call it whatever so long as we agree that, for the time being, we don’t write for pay.
Of course that isn’t by choice [...]
In the other part of my writing life, where I pound out words for pay (may this munificence never cease!) one of my coolest sources was Charlotte Yee who, until very recently was an economist with the Bureau of Labor Statistics who had helped me understand the unemployment rate, inflation and other statistics gathered by the BLS (which is dollar-for-dollar in my book one of the [...]
Here is an excerpt from a proprietary research report from eMarketer that estimates “US user-generated content sites will earn $4.3 billion in ad revenues in 2011, up from $1 billion in 2007. ” The participation numbers strike me as high but there you have it.
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addthis_title = ‘Report+puts+dollars+%26%23038%3B+numbers+to+UGC’;
[...]
It’s self-serving and non-scientific but the finding of this survey make sense: “IT decision-makers . . . are joining peer-driven communities and participating in user-generated content to help in the decision process.”
That’s the gist of a survey by the social-networking firm ITtoolbox.com. According to a press release the 15-question survey was distributed to [...]
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