Archive for the ‘Tools & Techniques’ Category

Lights, camera . . .

Friday, June 1st, 2007

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In May I wrote about author Jonathan Lethem and his unusual approach to selling the film rights to his novel, “You Don’t Love me Yet.” He invited submissions from all comers and said he would pick the proposal that struck him as being best big-screen adaptation of his prose.

 

I followed up today and learned that Lethem has awarded the project to Los Angeles film maker Greg Marcks whose credits include “11:14″ a dark comedy about five suburbanites whose lives become entwined by an accident.

 

This idea of staging a conceptual shootout for the film right is part of what Lethem calls The Promiscuous Materials Project. I don’t have any other details and, meaning no disrespect to either artist, what I find most interesting about the project is its methodology. Dramatic fiction is a tough sell in print or on screen. I’ll try to track this particular bit of promiscuity from time to time to see whether this is a tactic to help niche creators find their audiences.

 

Calling all authors: Continuing on this theme of new ways to get one’s creative works produced, MediaPost reports that Simon & Schuster’s Touchstone imprint will publish the first and second-placed winners in a book-writing contest that drew 2,676 manuscripts. According to MediaPost’s Emily Burg:

 

“Winner Terry Shaw’s novel, The Way Life Should Be, and runner-up Geoffrey Edwards’ novel, Fire Bell in the Night, will both be published in September.

The contest was sponsored by Gather.com. An article by Boston Globe reporter Robert Weisman describes this Massachusetts startup as:

 

“a kind of eBay for online writers and their readers — a gathering spot for musings and discussions on everything from wine and computers to fitness and spirituality”

Is it too late to add a postscript to yesterday’s “Bloggers are furious” entry in which I suggested that the hierarchy of talent in writing is not one’s position but one’s prose. I had wanted to add a thought that I picked up from Tina (Parental Wisdom) Nocera who wrote a blog entry titled “Do you want your child to be a plumber or a philosopher.” It contains this quotation from author John Gardner:

“An excellent plumber is infinitely more admirable than an incompetent philosopher. The society, which scorns excellence in plumbing because plumbing is a humble activity, and tolerates shoddiness in philosophy because it is an exalted activity, will have neither good plumbing nor good philosophy. Neither its pipes nor theories will hold water.”

To extend this to the blogger vs reporter debate, the society that disdains the possibility of philosophy arising from the exception plumber could miss a fresh voice. That, I think, is the genius of the new media in allowing the unexpected voice to be heard.

On the flip side, however, I understand the annoyance of paid writers with what I consider to be the fawning expectation of crowdsourcing afficionados that aggregating a sufficient number of plumbers will give rise to philosophy.

Jacob’s rule for Web 2.0 sites: KISS

Friday, May 25th, 2007

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Web designer Jakob Nielsen recently told the BBC that sites are forgetting the basic rules — makes sites simple and make things easy to find:

 

“Most people just want to get in, get it and get out,” said Mr Nielsen. “For them the web is not a goal in itself. It is a tool.”

According to the BBC article, web site users typically split into unevenly sized cohorts by virtue of activity: the 90 percent who read and never or rarely contribute; the 9 percent who contribute occasionally; and the one percent who contribute often.

 

The upshot seems to be that sites should design for the mass audience, or at least make sure that tools and gadgets aimed at the interactive minority don’t make it difficult for the inert majority to get what it wants. In other words Keep is Short and Simple. A commentary by Fons Tuinstra pointed me to Nielsen’s comments.

Free ad effectiveness seminar: The Online Publisher’s Association will hold an eight city tour in June to release the results of research into “best practices in creating and distributing video advertising and content.” Learn more about the two-hour breakfast meetings here.

Analysis of time spent online: The Center for Media Research offers a summary of the Netpop study by the market research firm Media-Screen. The summary is free. The study is not. Here is a link that briefly describes how the data were collected.

 

Download large files: Here’s an item suggested by Deep Cuz, one of my frequent contributors and obviously a file-swapper fellow. He sent out this bit which I slavishly adopt:

 

So maybe you don’t run your own ftp site, or want to explain to someone else how to use ftp, or even know what I’m talking about with ftp, but you must send an absolutely huge zip of spreadsheets or other documents to someone else and don’t wish to risk having them bounce back to you as too large and undeliverable. What do you do? Mashable.com touches on 7 easy to use web based solutions.

Journalism that gets people involved: The most novel aspect of new media is the ability to involve the audience. The Batten Awards, sponsored by the J-Lab, offers a $10,000 grand prize and some lesser awards to sites that:

 

  • Encourage new forms of information sharing.
  • Spur non-traditional interactions that have an impact on community.
  • Enable new and better two-way conversations between audiences and news providers.
  • Foster new ways of imparting useful information.

The entry deadline is June 13. Contest guidelines will tell you who can apply and how. Check out the 2006 winners to see what took the prizes last time.

Glancing in the rear-view mirrow: vision, tools, tips, techniques and moolah

Tuesday, March 20th, 2007

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I’m always collecting items that reflect my interest in grassroots media. I think: here’s a future blog post! Alas, there’s not enough time to do them all justice. So let me share these terse pointers before the impulse is lost. And if you follow one of these tangents and decide it merits more, perhaps you’ll leave an amplifying comment. 

An obituary of sorts about Dean Cole, former dean of Journalism at the University of Nevada in Reno contains some interesting thoughts about how news media should change from being mere purveyors of information to community-builders and problem solvers. It’s an activist vision of journalism quite different from the notion of news as some sort of “objective” ticker-tape of issues of supposed public importance.

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Help for whistleblowers and leakers

Tuesday, February 27th, 2007

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All 28 members of a House committee voted to pass strong, new whistleblower protections in February. That’s a strong start to a bill that the Government Accountability Project says “will create a gold standard for public employees free speech rights.”

This proposal must still clear the full House, pass the Senate and get signed. But how encouraging to have such a strong bipartisan start! 

Nothing advances free speech as powerfully as protecting employees who step foward to report organizational misdeeds. As I understand it, this bill would protect government employees, including those with national security roles. But I am not aware that this proposal has any bearing on corporate whistleblowers. Anyone know?

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How to hire an online journalist (or get a job as one)

Monday, February 12th, 2007

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Okay, so you’ve got money to hire some online journalists. What skills should you look for? And what sorts of personal traits are best? Or perhaps you’re a job seeker who wonders what constitutes the right stuff in online newsrooms? Both sets of questions ask the same uber-question: what is an online journalist’s job?

The typical online journalist is a generalist, rather than a specialist, who probably spends most of his or her time choosing stories, writing headlines and doing tasks that, in print media, would be assigned to a copy editor, according to a recent survey of work habits at 538 online news sites.

What about writing style? Well, that would be a bonus, given that, even at newspaper web sites, where writing alternative types of stories is somewhat more common, ”only about 22 percent of producers . . . responded that they were reporting and writing as often as several times a week,” the survey found.

Of course, this being the online news business, aspiring digital journalists need software skills –  such as in HTML and PhotoShop – their print counterparts don’t routinely display, according, The Role of Journalists in Online Newsroms, a survey published in November by C. Max Magee, a master’s candidate at the Medill School of Journalism. (Find Magee’s original 10-page PDF here; I summarize the findings below).

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Tagging: a lens into the cyber psyche?

Monday, February 5th, 2007

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What are tags? Why are they used? By whom and for what?

Tags are labels that cyberfolks attach to photos, videos, written works, web sites or other web resources they would like to categorize and share with a single word or phrase. Tags are an alternative to using search terms to find text — and are essential to finding photos and videos.

The Pew Internet Project surveyed nearly 2,400 American adults at the end of 2006 to learn about the prevalence of tagging. The survey found 1,623 Internet users in that first group (which correlates to an online penetration of 66% penetration). Among these Net users the survey found that (for complete PDF):

  • nearly one in three Internet users had used tags
  • about 7 percent had used them the day before the survey
  • taggers skewed a bit younger and a bit more educated than the general Web population but tagging seemed well distributed

The survey includes an interview with Web author David Weinberger, who suggests that tagging reveals a great deal about the tagger — telling us how that person, and groups of people, boil ideas down to their bare essentials. They are also, he says, a community building tool, an easy way to get people into the flow of contributing ideas to a site.
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Can minizines make $$$

Monday, January 8th, 2007

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(Today’s question arises from my own ponderings about how to make money from online publications when browsers expect free access to anything on the Web. If you have a journalistic, technical or business question regarding your citizen blog send it to tomabate_book (at) hotmail.com. I’ll look for help and share it here.)

I have argued that an online publication may build an audience but not an income:

“Niche publishers . . .  should not expect to support themselves from online ads . . .  they may find it makes sense to create special low-run print magazines that contain more detailed information than that available on their web sites, or merely gather a month’s worth of postings into a convenient form of reference.”

But is low-cost, low-run magazine publishing possible?

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