studying the media ecosystem
Blogging may be a mild form of self-therapy in which we make ourselves happier or at least blow off steam in a way that improves our mental heath. That was my takeaway from a summary, written by the Poynter Institute’s Barb Iverson, of an article in Scientific American (behind a registration wall). In her summary piece Iverson lifts [...]
Pricewaterhousecoopers recently analyzed Internet advertising in 2007 which rose 26 percent to $21.2 billion in a year-over-comparison to 2006. A summary of its findings reveal that:
Search revenue accounted for 41 percent of 2007 full year revenues, up from the 40 percent for the full year 2006. Display advertising, Classifieds, and Lead Generation accounted for 34 [...]
I like to take long hops on the beach and . . .
Paid Content points to a USA Today article about Zinio, a company that publishes web editions of magazine content. The article says:
“digital editions let readers click on links embedded in articles and ads to peruse video, audio and related stories.”
Subscribers pay for this [...]
Merging Media, a collage by Douglas Millison
Here’s a story that Corporate Media would rather you didn’t read, hear or see. Three U.S. senators have asked the General Accountability Office, the research arm of Congress, to investigate how media mergers affect public discourse.
The letter from Democrator senators Dorgan, Leahy and Kohl is in reaction to a [...]
I am not an early adopter of technologies but I have many friends and professional associates who fit that description and they have made me aware of the Twitter service that allows one to blast out 140 character messages to anyone who follows your address. I once signed up for Twitter but have yet to [...]
Cisco blog touts 1960s TV show!
Our most powerful modern myth is the notion of “progress” as defined by an every-expanding galaxy of consumer choices provided by that bubbling caudlron of double-double toil and trouble that is the global economy. And consumption is of course tightly tethered to advertising and branding, which are the mother’s milk of media, making the [...]
Bleak financial reports from some of the nation’s leading publicly traded newspaper corporations reveal that print advertising is eroding faster than news websites gained online revenues. Job cuts continue.
At the New York Times Company, online revenues grew nearly 26 percent but overall advertising income fell 5.1 percent. (earninngs release)
At Gannett Corp. year-over-year advertising revenues fell [...]
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